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The Brief

Jemel the Entertainer is hard to miss. Walking through the streets of San Fernando you’d have to make a major detour to manoeuvre around his massive stocky six-foot-six frame. Scrolling through your social media feed avoiding him would be near impossible.
The Marabella-born amateur comedian’s comedy sketch videos have racked up tens of millions of views and hundreds of thousands of shares online, building him a larger than life persona. Still, the former scaffolding worker presented a humble front, that of a man unaware of the full power of his reach.
“Since I small I’ve been a comedic guy. Growing up, people always said ‘boy you is a real jones man why you don’t check out YouTube’.